What a great way to explain probability without having to say much; musician Bobby McFerrin spoke at the World Science Festival – it was brilliant, about the power of the Pentatonic Scale.

Your brand is the non-verbal representation of your business when you’re not around to tell the story©. Being in a service business myself, I believe it’s harder to market my business than if I sold a product.  A commodity is tangible, definitive, and there is a hard, visible end result. …

I read an interesting article by Kate Taylor in Entrepreneur Online: http://www.entrepreneur.com/article/232401#. There is a great infographic linked to the article.  Click on the image above to get more informative research on Branding, Color, Logos… and COSTS!